Many people who choose a career in marketing will come face to face with a marketing Manager or similar role. This career path starts with entry level strategist or coordinator roles. Like many other fields, marketing requires time invested in working and developing a wide skillset.
Skills Needed for Marketing Management
- Communication skills: an individual filling this management role must be able to communicate well on all levels. It means communicating with the target market. Also, the manager must be able to communicate to the marketing staff.
- Sales: Having a thorough knowledge of sales is critically important. Marketing has the end goal of being able to encourage the target market it is reaching to follow through with some form of action. Usually, this is some type of sale. The marketing manager must be aware of what the end goal is. They must work closely with the sales team.
- Leadership: Being in a management position means that there will be others involved in the marketing department. The marketing manager must develop strong leadership skills.
- Creativity: Many of the important marketing tactics are comprised of creativity. The marketing manager will be responsible for coming up with many of the creative ideas needed for a successful marketing campaign. At the same time, the marketing manager is going to have to encourage the marketing team to be creative in their thoughts during the process of carrying out the marketing strategies.
These are just a few of several marketing skills that are going to be needed for those interested in getting into marketing management. It is a combination of the right education as well as experience.
Most of those who are successful in the management of marketing usually have a bachelor’s degree or equivalent formal education. Some that have set a goal for working for large corporations may want to make sure they get their master’s degree.